Privacy Policy

The protection of your personal data is very important to us. Therefore, we would like to inform you below which data of your visit are used for which purposes. Should there be any further questions regarding the handling of your personal data, you are welcome to contact our data protection officer.

Constant technological development, changes in our services or the legal situation as well as other reasons may require adjustments to our privacy policy. We therefore reserve the right to change this privacy policy at any time and ask you to be informed regularly about the current status.

General information

The concept of personal data is defined in the Federal Data Protection Act. Thereafter, these are individual details about personal or material circumstances of a specific or identifiable natural person. This includes, for example, your civil name, your address, your telephone number or your date of birth.

Unless otherwise stated in the following sections, no personal data is collected, processed or used when using our websites. When you visit our website some information will be transmitted, such as IP address, type and version of the web browser used, the operating system used, the website you came from and the time of the query.

We can not use this information to identify the individual user. The information is analyzed by us only statistically and used exclusively to improve the attractiveness, content and functionality of our websites.

Legal basis for the processing of personal data

We base the use of your data on the following legal bases:

Insofar as the processing of personal data is carried out to fulfill the contracts concluded with us, Art. 6 para. 1 lit. b GDPR. This also applies to processing operations required to carry out pre-contractual actions.

Insofar as we obtain the consent of the data subject for the processing of personal data, we refer to Art. 6 para. 1 lit. a GDPR.

Insofar as processing of personal data is required to fulfill a legal obligation that our company is subject to, Art. 6 para. 1 lit. c GDPR.

In the event that vital interests of the data subject or another natural person require the processing of personal data, see Art. 6 (1) lit. d GDPR:

If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interests, fundamental rights and freedoms of the data subject do not prevail over the first interest, Art. 6 para. 1 lit. f GDPR as legal basis for processing.

Data erasure and storage duration

The deletion of the personal data collected by us takes place as soon as the purpose of the storage is omitted.

Storage shall take place if provided for by law, EU regulation or other regulations.

Furthermore, a deletion takes place when a prescribed by the standards mentioned storage periods expires, unless there is a need for further storage of data for a contract or fulfillment of a contract or to safeguard our legitimate interests (eg rights).

Data transmission

A transfer of your data to third parties does not take place, unless we are legally obliged to do so, or the data transfer is necessary for the execution of the contractual relationship or you have previously expressly consented to the disclosure of your data. External service providers and partner companies such as online payment providers or the shipping company commissioned with the delivery will only receive your data if this is necessary for processing your order. In these cases, however, the amount of data transmitted is limited to the minimum required. As far as our service providers come in contact with your personal data, we ensure that they comply with the provisions of the data protection laws in the same way. Please also note the respective privacy policy of the provider. The respective service provider is responsible for the content of third-party services, whereby we check the reasonableness of the services for compliance with legal requirements.

Data security

We have taken extensive technical and operational safeguards to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly reviewed and adapted to technological progress.

Rights of the data subject

 

1.     Right of access  

 

Any person affected by the processing of personal data may require the controller to provide information as to whether the data subject's personal data are being processed.

If such processing is available, you can request information from the person responsible about the following information:

 

• Processing purposes

• Categories of personal data that are processed

• Recipients or the categories of recipients to whom the personal data concerned have been disclosed or are yet to be disclosed

• Planned duration of storage of your personal data or, if specific information is not available, criteria for determining the duration of storage

• There is a right to rectification or deletion of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing

• existence of a right to lodge a complaint with a supervisory authority

• all available information on the source of the data if the personal data is not collected from the data subject

• Existence of automated decision-making including profiling according to Art. 22 (1) and (4) GDPR and - at least in these cases - meaningful information about the logic involved, as well as the scope and intended impact of such processing on the data subject

• The data subject also has the right to request information on whether the personal data concerning him or her are being transferred to a third country or to an international organization. In this connection, you can request the appropriate guarantees in accordance with. Art. 46 GDPR in connection with the transfer.

• For data processing for scientific, historical or statistical research purposes:

This right of access may be restricted to the extent that it is likely to render impossible or seriously affect the realization of the research or statistical purposes and the restriction is necessary for the performance of research or statistical purposes.

 

2.     Right to rectification

 

Data subjects are entitled to rectification and / or completion to the person responsible, if the processed personal data concerning them are incorrect or incomplete. The responsible person must make the correction without delay.

For data processing for scientific, historical or statistical research purposes:

Your right of rectification may be limited to the extent that it is likely to render impossible or seriously affect the realization of research or statistical purposes and the restriction is necessary for the performance of research or statistical purposes.

 

3.      Right to restriction of processing

 

Subject to the following conditions, data subjects may request the restriction of the processing of personal data concerning them:

 

• if the accuracy of the personal information concerned is disputed for a period of time enabling the controller to verify the accuracy of the personal data

• the processing is unlawful and the data subject refuses to delete the personal data and instead requests the restriction of the use of the personal data

• the person responsible no longer needs the personal data for the purposes of the processing, but the data subject requires them to assert, exercise or defend legal claims, or

• if the data subject has lodged an objection to the processing pursuant to Art. 21 (1) GDPR and it is not yet certain whether the legitimate reasons of the person responsible outweigh the data subject's reasons.

 

If the processing of the personal data concerned has been restricted, these data may only be stored with the consent of the data subject or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public Interest of the Union or of a Member State.

If the restriction of processing has been restricted in accordance with the above-mentioned conditions, the data subject will be informed by the person responsible before the restriction is lifted.

 

For data processing for scientific, historical or statistical research purposes:

The right of the data subject to restriction of processing may be limited to the extent that it is likely to render impossible or seriously affect the realization of the research or statistical purposes and the restriction is necessary for the performance of the research or statistical purposes.

 

4.      Right to erasure

 

a)       deletion obligations

The data subject may require the controller to immediately delete the personal data concerning him, and the controller shall immediately erase that data if one of the following is true:

 

• the personal data concerned are no longer necessary for the purposes for which they were collected or otherwise processed;

• the data subject withdraws consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2), and where there is no other legal ground for the processing;

• the data subject objects to the processing pursuant to Article 21(1) and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2);

• the personal data were processed unlawfully;

• the deletion of the personal data concerned is required to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject;

• the personal data concerned were collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.

 

b)       Information to third parties

Where the controller has made the personal data public and is obliged to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data. 

c)       exceptions

The right to erasure does not exist if the processing is necessary

 

• to exercise the right to freedom of expression and information;

• to fulfill a legal obligation that requires processing under the law of the Union or of the Member States to which the controller is subject, or to perform a task of public interest or in the exercise of official authority delegated to the controller:

• for reasons of public interest in the field of public health pursuant to Art. 9 (2) lit. h and i and Art. 9 (3) GDPR;

• for archival purposes of public interest, scientific or historical research purposes or for statistical purposes acc. Article 89 (1) GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or

• to assert, exercise or defend legal claims.

 

5.       Right to information

 

If the data subject has the right of rectification, erasure or restriction of the processing to the controller, he shall notify all recipients to whom the personal data have been disclosed of this correction or erasure of the data or limitation of processing, unless this proves to be impossible or involves a disproportionate effort. The data subject has the right to be informed by the controller about these recipients.

 

6.       Right to data portability

 

Affected individuals have the right to receive personally identifiable information provided to the controller in a structured, common and machine-readable format. In addition, data subjects have the right to transfer this data to another person without hindrance by the controller to whom the personal data has been provided, provided that

 

• the processing is based on a consent acc. Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a DSGVO or on a contract acc. Art. 6 para. 1 lit. b DSGVO and

• the processing is done using automated procedures.

 

In exercising this right, data subjects also have the right to obtain that the personal data concerning them are transmitted directly from one controller to another party, as far as technically feasible. Freedoms and rights of other persons may not be affected.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the controller.

 

7.      Right to object  

 

Affected persons have the right to object, for reasons arising from their particular situation, at any time to processing of personal data relating to them which is based on Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions.

The controller will no longer process the personal data concerned unless he can demonstrate compelling legitimate grounds for processing that outweigh the interests of the data subjects, their rights and freedoms, or the processing is intended to assert, exercise or defend legal claims.

If the personal data concerned are processed for direct marketing purposes, data subjects have the right to object at any time to the processing of personal data concerning them for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.

If data subjects object to processing for direct marketing purposes, their personal data will no longer be processed for these purposes.

Affected persons have the opportunity, in the context of the use of information society services - regardless of Directive 2002/58 / EC - to exercise their right to object through automated procedures using technical specifications.

 

For data processing for scientific, historical or statistical research purposes:

Affected persons also have the right to object, for reasons arising from their particular situation, to processing of personal data relating to them for scientific or historical research purposes or for statistical purposes. Art. 89 para. 1 GDPR is to be contradicted.

The right of objection may be limited to the extent that it is likely to render impossible or seriously affect the realization of the research or statistical purposes and the restriction is necessary for the performance of the research or statistical purposes.

 

8.      Right to revoke the data protection consent declaration

 

Affected persons have the right to revoke their data protection consent at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

 

9.      Automated individual decision-making including profiling

 

Affected individuals have the right not to be subject to a decision based solely on automated processing, including profiling, which has a legal effect or similarly appreciably affects them. This does not apply if the decision

 

• is required for the conclusion or performance of a contract between the data subject and the controller

• is permitted by Union or Member State legislation to which the controller is subject, and where such legislation contains appropriate measures to safeguard the rights and freedoms of data subjects and their legitimate interests, or

• is based on explicit consent

 

However, these decisions must not be based on special categories of personal data under Art. 9 (1) GDPR, unless Art. 9 (2) lit. a or g GDPR applies and reasonable measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in paragraphs 1 and 3, the controller shall take appropriate measures to safeguard the rights and freedoms and legitimate interests of data subjects, including at least the right to obtain the intervention of a person by the controller, to express his / her own position and Contesting the decision is one.

 

10.     Right to lodge a complaint with a supervisory authority

 

Without prejudice to any other administrative or judicial remedy, data subjects shall have the right to complain to a supervisory authority, in particular in the Member State of their residence, place of work or place of alleged infringement, if they consider that the processing of personal data concerning them violates the GDPR.

The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including a judicial remedy pursuant to Art. 78 GDPR.

 

External Data Protection Officer

Our external data protection officer is happy to be at your disposal for your inquiries:

Personal / Confidential
Mr. Matthias Lindner
intersoft consulting services AG
Am Strohhause 17, 20097 Hamburg

Information about the offers on our homepage

Registration

You have the opportunity to register with us and create a customer account. For the registration we collect and store the following data :

 

Required Fields:

·   salutation

·   first given name

·   Surname

·   E-mail address (user name)

·   Date of birth or calculated date of birth of your child

 

optional:

·   address

·   Your date of birth

·   First name of your child

·   Gender of your child

After registration, you will receive a personal, password-protected access and can view and manage the data you have stored. Registration is voluntary but may be required to use our services.

Contact

You have the possibility to contact us via our e-mail address or the contact form. Of course, we will only use the personal data transmitted to us for the purpose for which you provide us with these when contacting us.

Insofar as we use our contact form to request entries that are not required for contacting us, we have always marked these as optional. This information serves to concretize your request and to improve the handling of your request. A statement of this information is expressly provided on a voluntary basis and with your consent. As far as this information concerns communication channels (for example, e-mail address, phone number), you also agree that we may also contact you via this communication channel to answer your request.

Of course, you can revoke this consent at any time for the future. Please contact our data protection officer (alternatively:kontakt@aptawelt.de) whose contact details you find above.

Contact via WhatsApp

Among other things, we offer you to get in touch with our nutrition experts via WhatsApp. Please note that we have no influence on the compliance with regulations for the protection of your personal data by the operator (currently Facebook).   In particular, there is no way for us to verify that your data is truly only visible to you and us as a communication partner through encryption, and that the data may be transferred to countries that do not provide the same level of protection of your personal data as within the European Union (non-safe third countries). Therefore, we would like to sensitize you to not give us any personal information about WhatsApp. In these cases  other communication channels, such as our live chat, one  e-mail or a phone call are better choices.

The data from the WhatsApp chat is stored for 90 days for possible later contact and is then deleted. Your telephone number is used solely for your identification in order to assign you previous dialogues. However, we will not contact you personally via this number unless you have sent us a request in advance via WhatsApp. If you do not agree with storing the contents of your messages, simply send us a message with "delete data."  

Newsletter

To register for our newsletter, we use the so-called double opt-in procedure. This means that after stating your e-mail address, we will send you a confirmation e-mail to the specified e-mail address asking you to confirm that you wish to receive the newsletter. If you do not confirm within 24 hours your registration will be automatically deleted. If you confirm the desire to receive the newsletter, we will save your e-mail address until you unsubscribe from the newsletter. The sole purpose of the storage is to send you the newsletter. Furthermore, we store your IP addresses and the times when registering and confirming, in order to prevent misuse of your personal data.

Obligatory statement for the transmission of the newsletter is the e-mail address alone. The specification of further, separately marked, information is voluntary and will be used solely to personalize the newsletter. These data will also be completely deleted upon revocation.

You can revoke your consent to the sending of the newsletter at any time. You can insert the revocation by clicking on the link provided in each newsletter e-mail, by e-mail to kontakt@aptawelt.de
or by a message to the data protection officer / s. Your given data will not be disclosed to third parties

For the newsletter delivery we use the tool Adobe Campaign, which is offered by the company Adobe.  

We point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent contain so-called web beacons, also called tracking pixels. These are one-pixel image files that link to our website, allowing us to evaluate your user behavior. This is done by collecting web beacons, which are assigned to your e-mail address and linked with your own ID. Also in the newsletter received links contain these. With the data obtained in this way, we create a user profile in order to provide you with the newsletter tailored to your interests. In doing so, we record when you read our newsletters, which links you click  and conclude your personal interests. We link this data with actions you have taken on our website.

The information collected in this way is stored by the newsletter provider on his server in Europe. You can object to this tracking at any time by clicking on the separate link provided in each e-mail or by contacting us via the contact channels. Such tracking is not possible if you have disabled the display of images in your e-mail program by default. However, in this case the newsletter will not be displayed completely and you may not be able to use all the features. If you display the images manually, the above tracking is done.

About the use of cookies and analytics tools

Cookies

In order to improve our website and make the use of it as optimal as possible for you, but also for advertising purposes, we use cookies. Cookies are small text files that are stored on your computer when you visit our website and allow a reassignment of  your browser. Cookies store information, such as your language setting, the duration of your visit to our website or your entries there. This avoids having to re-enter all required data every time it is used. In addition, cookies enable us to recognize your preferences and to align our website with your interests.

Most browsers accept cookies automatically. If you want to prevent the storage of cookies, you can choose "do not accept cookies" in the browser settings. How this works in detail, you can refer to the instructions of your browser manufacturer. Cookies that are already stored on your computer can be deleted at any time. We point out, however, that our web site without cookies may be of limited use.

First-party cookies

This type of cookies is set by the website that the user visits. Only this website may read information from the cookies.

Third-party cookies

Third party cookies are set by organizations that are not operators of the website the user visits. These cookies are used for example by marketing companies.

Session cookies

Session cookies are temporary cookies that are stored in the user's Internet browser until the browser window is closed and the session cookies are deleted.

Persistent cookies

Persistent cookies are used for repeated visits and stored in the user's browser for a specified period of time (typically 1 year or more). These cookies will not be deleted when the browser is closed. This type of cookie is used to reuse a user's preferences when he returns to the page.

Tracking Pixel

In addition, with the help of markers on our pages - so-called tracking pixels - each time we load our page, for example, we record how often it is retrieved and clicked on, also without intervention and inference to your computer.

Adobe Analytics

This website also uses Adobe Analytics, a web analytics service provided by Adobe Systems Software Ireland Limited ("Adobe"). Adobe Analytics uses "cookies”. If the information generated by the cookie about the use of the website is transmitted to an Adobe server, the settings ensure that the IP address is anonymised prior to geolocation and replaced with a generic IP address before being stored. On behalf of the operator of this website, Adobe will use this information to evaluate users' use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address sent by your browser as part of Adobe Analytics will not be merged with any other data from Adobe. You can prevent the storage of cookies by a corresponding setting of your browser software. However, please be aware that if you do this you may not be able to use the full functionality of this website. You may also prevent the collection by Adobe of the data generated by the cookie and related to your use of the Website (including your IP address) and the processing of such data by Adobe by using the browser plug-in available at the following link. Download and install in: https://www.adobe.com/privacy/opt-out.html

AppNexus

This website uses AppNexus, a service of AppNexus Inc., 28 W 23rd Street, 4th floor, New York, New York - 10010, USA. Among other things, AppNexus uses cookies that are stored on your computer, which allows an analysis of the use of the website, and counting pixels. In the context of the use, data in particular the IP address and activities of the users can be transmitted to a server of the company AppNexus Inc. and stored there. The AppNexus Inc. may transfer this information to third parties, if required by law or as far as processing of this data by third parties takes place. You can prevent the collection and transfer of personal data (in particular your IP address) and the processing of this data by disabling the execution of Java Script in your browser or installing a tool such as 'NoScript'. Further information can be found in the Privacy Policy of AppNexus. You can also opt-out for AppNexus .

Criteo

On our pages and online offers information is collected by the technology of Criteo (Criteo GmbH, Unterer Anger 3, 80331 Munich) about the surfing behavior of the website visitors for marketing purposes in an anonymous form and cookies are set for this purpose. Criteo can then analyze the surfing behavior and then display targeted product recommendations as a suitable banner ad when other websites are visited. In no case  the anonymous data can be used to personally identify the visitor of the website. The data collected by Criteo will only be used to improve the advertising offer. On each banner displayed on the bottom right is a small "i" (for information), which opens on mouse-over and leads to a click on a page where the system is explained and an opt-out is offered. When clicking on Opt-Out an opt-out cookie is set, which prevents the display of these banners in the future. There is no other use or disclosure to third parties. You can get more information from Criteo at http://www.criteo.com/privacy/ and disagree with the anonymous analysis of your surfing behavior.

GroupM

On our web pages data for marketing and optimization purposes are collected and stored with technologies of the agency group GroupM (GroupM Germany GmbH, Derendorfer Allee 10, 40476 Duesseldorf). With these data, pseudonymised usage profiles can be created using cookies. The data collected is not used to create a personal reference. It is always possible to object to data collection and storage with effect for the future. You can set an opt-out cookie for this.

Media Innovation Group

We use Media Innovation Group, a service of Media Innovation Group, LLC, 132 West 31st Street, 12th floor, New York, NY 10001, USA on our website. Among other things, Media Innovation Group uses cookies. As part of the use of the data of users can be transmitted to a server of the company Media Innovation Group, LLC and stored there. It is not excluded that Media Innovation Group, LLC may share this information with third parties. In particular, if required by law, or as far as processing of this data by third parties takes place. You can prevent the collection and transfer of your personal data and their processing by disabling the execution of Java Script in the browser. For more information on the privacy concerning Media Innovation Group, see the Privacy Policy , where an opt-out cookie can be set.

Quisma

On our website the services of Quisma GmbH, Rosenheimer Straße 145d, 81671 Munich are used. The Quisma Tracking Pixel collects pseudonymized information about the visit history of the users in order to understand the actions of the users. The generated cookies store exclusively pseudonymous information under a randomly generated user ID (pseudonym). Therefore, no direct personal reference can be made via these cookies. In addition, to determine a coarse geoposition for a short time, the IP address of the user is analyzed. This IP address is completely anonymized after completion of the analysis by a privacy-compliant reduction. A concrete assignment to persons, or the exact address, or other personal data is at no time possible. You can refuse the use of cookies and thus the further tracking by Quisma technology at any time by downloading and installing the opt-out cookie . For more information arising from the privacy statements of Quisma.

We use the following service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA):

Facebook Custom Audiences

In the context of usage-based online advertising, the product Custom Audiences of Facebook (Facebook Custom Audiences1601 S. California Avenue, Palo Alto, CA, 94304) is also used on the website. Basically, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes. A Facebook cookie is set. This includes information about your activities on the website (eg surfing behavior, visited subpages, etc.). For the geographical control of advertising, your IP address is stored and used.

For more information on the purpose and scope of the data collection and the further processing and use of the data, as well as the privacy settings, please refer to the privacy policy of Facebook.

We use the following service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA):

Facebook conversion tracking pixels

This tool allows us to track users' actions after being redirected to a provider website after clicking on a Facebook ad. This allows us to track the effectiveness of Facebook ads for statistical and market research purposes. The collected data remains anonymous. This means that we can not see the personal data of a single user. However, the collected data is stored and processed by Facebook. We will inform you according to our information. Facebook will be able to link the data to your Facebook account and use the data for its own promotional purposes, in accordance with Facebook's privacy policy at: https://www.facebook.com/about/privacy/ .

Facebook Conversion Tracking also allows Facebook and its affiliates to show you ads on and off Facebook. In addition, a cookie is stored on your computer for these purposes. By using the website you agree with the data of the integration of Facebook pixels.

Please click here if you wish to withdraw your consent: https://www.facebook.com/ads/settings .

 

We use the following technology from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"):

Google AdWords and conversion tracking

To promote our services, we run Google Adwords ads using Google Conversion Tracking for personalized, interest-based, and location-based online advertising. The option to anonymize the IP addresses is controlled by the Google Tag Manager via an internal setting, which is not visible in the source of this page. This internal setting is set so that the anonymization of IP addresses required by the Federal Data Protection Act is achieved.

Ads appear after searches on Google Network sites . We have the opportunity to combine our ads with specific keywords. With the help of cookies, we can display advertisements based on the previous visits of a user to our website.

When an ad is clicked, Google places a cookie on the user's computer. For more information on the cookie technology used, please refer to Google's Guidance on Website Statistics and Privacy Policy .

Using this technology, Google and we as a customer receive information that a user clicked on an ad and was redirected to our web pages. The information obtained here is used exclusively for a statistical evaluation for ad optimization. We do not receive any information that personally identifies visitors. The statistics provided to us by Google include the total number of users who have clicked on one of our ads and, if applicable, whether they have been redirected to a conversion-tagged page of our website. Based on these statistics, we can understand which search terms were used most often on our ad and which ads lead to contact via the contact form by the user.

If you do not want to do this, you can prevent the storage of the cookies required for these technologies, for example through the settings of your browser. In this case your visit will not be included in the user statistics.

You also have the option of selecting the types of Google ads or disabling interest-based ads on Google using the ad settings. Alternatively, you can disable the use of third-party cookies by calling the network advertising initiative's opt-out help.

However, we and Google continue to receive statistical information on how many users visited this page. If you also do not want to be included in these statistics, you can prevent this with the help of additional programs for your browser (for example with the add-on Ghostery).

We use the following technology from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"):

Google Analytics and Conversion Tracking

This website uses Google Analytics. On behalf of the operator of this website, Google will evaluate your use of the website to compile reports on website activity and provide other services related to website activity and internet usage to the website operator.

Since the vote of the Hamburg commissioner for data protection and freedom of information with Google on the basis of the decision of the Dusseldorf circle for the privacy-compliant design of analysis methods for measuring range in Internet offers a privacy-compliant and complaint-free use of Google Analytics is possible under certain conditions . Of course, we adhere to these requirements. In particular, we point out that on this website Google Analytics has been extended by the code "gat._anonymizeIp ();" in order to ensure an anonymous collection of IP addresses (so-called IP-Masking). Your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. For more information about Terms of Use and Privacy, please visit https://www.google.com/analytics/terms/en.html or https://www.google.com/intl/en/policies/ .

Google Analytics uses so-called "cookies", text files that are stored on your computer. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser add-on . If you click here, an opt-out cookie will be set to prevent future collection of your data when you visit this site: disable Google Analytics .

In addition, we use Google Conversion Tracking in connection with Google Analytics. This allows us to capture the behavior of our website visitors. For example, we see how many PDF's were downloaded on our website or how often the contact form was filled out. We also know how many clicks on ads from external sources (AdWords, LinkedIn, Xing, Bing) have taken us to our website.

We use the following technology from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"):

Google DoubleClick

We use DoubleClick, a service provided by Google Inc. DoubleClick uses cookies to serve user-based ads. The cookies recognize which ad has already been displayed in your browser and whether you have accessed a website via a switched ad. The cookies do not collect any personal information and cannot be associated with such information.

If you want to receive any user-based advertising, you can use the placement of advertisements using the display setting to disable Google.

You can read more about how Google uses cookies in Google's privacy policy .

We use the following technology from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"):

Google Dynamic Remarketing

On our website we use the dynamic remarketing feature of Google AdWords. The technology allows us to post automatically generated, targeted ads after you visit our website. The advertisements are based on the products and services you clicked on the last visit to our website.

Google uses cookies to create interest-based ads. Cookies are small text files that are stored in your browser when you visit our website. Google usually stores information such as your web request, IP address, browser type, browser language, and the date and time of your request. This information is only used to associate the web browser with a particular computer. They can not be used to identify a person.

If you want to receive any user-based advertising from Google, you can opt out of advertisements using the display setting to disable Google.

You can read more about how Google uses cookies in Google's privacy policy .

We use the following technology from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"):

Google Tag Manager

For the sake of transparency, we point out that we use the Google Tag Manager. Google Tag Manager does not collect personally identifiable information. The Tag Manager makes it easier for us to integrate and manage our tags. Tags are small pieces of code that can be used, among other things, to measure traffic and visitor behavior, track the impact of online advertising and social channels, set up remarketing and audience targeting, and test and optimize websites. We use the Tag Manager for the Google services XXX and YYY. If you've opted out, Google Tag Manager will take that opt ​​out. For more information about Google Tag Manager, see: https://www.google.com/intl/en/tagmanager/use-policy.html